Welcome to the Archetypes Project

The Archetypes Project is an ongoing attempt to accessibly describe and document the major Archetypes. In essence, the Archetypes Project is a means of developing an eye for Archetypes.

What are Archetypes? “Archetype” comes from the Greek arkhē "beginning, origin, first place" + typos "model, type, blow, mark of a blow" (see Etymonline). Therefore, an Archetype is an original model or form from which instances of a form are derived. While the term was popularized by C.G. Jung to mean common motifs in the unconscious, these forms extend beyond psychology into ontology.

The Ouroboros

Key Ideas

  • What is an Archetype?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Reculer Par Mieux Sauter

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Whatever it is, the way you tell your story online can make all the difference.

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