John White: Sales and Effective Communication
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In this episode of the podcast, we are joined by John White. John White; Studied International Business, Marketing, Philosophy, and Sociology. John's career has spanned 36 years from 1982 as a quality control inspector just out of High School at the same company for 18 years, ending as a Director of Global Business. As we get into the episode, it all stems from proper communication, listening to the customer, and picking up on nuances of that conversation. As with all the episodes, the tools and tactics John uses can be applied in any situation to make yourself a more effective communicator in all facets of life. Aside from sales, John enjoys cooking and gives some interesting choices of food he likes to make and a few wines he has tried.
Recommended Book: 7 Habits of Highly Effective People by Stephen Covey. “This book should be a staple in all sales professionals training. My favorite of the " habits " is #7 Maintenance. It represents the importance of a person improving one's self and maintaining good personal habits such as diet, exercise, proper rest and an overall balance. These are all very relevant in also keeping a successful professional life.”
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