Matt Vincent is a strength athlete, two-time Highland Games World Champion, and founder of HVIII Brand Goods, now rebranded to Not Dead Yet. Through his travels, Matt was lucky enough to spend time with exceptional people chasing strength, fulfillment, and personal growth in every imaginable way. In Matt's first book, Training Lab, he spelled out the philosophy of “The HVIII,” and tried to capture the spirit of self-improvement through self-loathing. This idea would be the spark that led to HVIII Brand Goods and many adventures afterward. Matt chronicles his travels and conversations with people in the strength game and beyond on his podcast NDY.